Composed by Vishal and Shekhar, Amitabh is said to have given his inputs and views throughout the song-making process. Vishal Dadlani says, “It’s a great honour to work with Mr Bachchan. We are all in the movie business because of him. He’s belted out a super cool hip-hop song in Aladin and the ad was more like an extension of it. He pretty much co-composed the song with us.” In the ad, conceptualised by Mudra Delhi and produced by Boundscript, Amitabh is not just seen prancing around — he’s also put in his thoughts for his dance routine. This is the first time he has sung for an ad though he has exercised his vocal cords on the big screen for several other movies.
The cast and crew of the film reunited once more for the commercial with choreographers Bosco and Cesear, art director Sabu Cyril, actress Sirsha Ray and Gabbana joining Big B on the set.
Aladin also features legendary actor Sir Ben Kingsley and the film has already completed its last shooting schedule in London.
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